Hello there, I'm Erin.
Your new copywriter.
What I Do
I always wanted to be a writer. But to be honest, I never thought I actually would... Until I was.
Originally from Detroit, I ventured all the way across the Canadian border to do my BA "abroad" in Windsor where I focused on politics, economics, languages and the like. Once I earned my degree it was finally high time to really go abroad. With no more than $300 in my pocket, I bought a one-way ticket to Germany, a country where I had neither visa, nor work, nor home. It must have been a mix of bravery and extreme naivety that convinced me that it could actually work. It did work. It obviously didn't go as smoothly as it had in my 23-year-old mind, but it did lead me on the path to becoming a writer.
Fast forward a bit and I was interning, freelancing, and picking up student jobs to finance my Master's degree. The topics were always politics or economics, yet by default, as the native English speaker in a non-native English speaking country, I found myself writing all sorts of company communications wherever I was working. As I continued writing and writing some more, I realized that writing is actually what I'm passionate about (cue in childhood dream). And not only about economics and politics, but campaign ideas and copy of all kinds, jazzy newsletters to increase customer and employee motivation, press releases to communicate a company's big news, social media concepts and websites to keep companies agile.
It was around 2013 when that aha moment finally hit and I realized that just maaaaaybe I am indeed a writer.
So, here we are.
When it comes to your business, striking the right chord in your message can make or break a great product or idea.
That's why it's not enough to have stellar copy. A solid working relationship based on trust and quality is key to your business thriving. You, as the customer, are my first priority. Together we can talk about the pain points of your business, along with your unique tone of voice and message you want to convey through your copy and branding. And if you're still hammering it out, we can work on that together, too. I guarantee an uncomplicated, professional, fruitful working relationship, and high-quality content. On time.
Words, concepts, and creativity are what I offer your company as a freelance content and copywriter.
Freelancing for agencies, companies, and private customers since 2005, I have helped a great number of businesses improve their communications and brand image by optimizing and creating their content. I know what it takes to deliver prompt, error-free texts to my clients and I welcome the opportunity to help your business flourish.
As a freelance writer, I create content for B2C and B2B communications including websites, social media, product descriptions, technical topics, blogs, articles, videos, press releases, SEO, newsletters, magazines, emails, sales pages, landing pages, campaigns, flyers, e-books, and more. I'm also fluent in German, so I can localize your German content to target your English-speaking audience.
You know those people who can run down a linear list of all their accomplishments and achievements? Yeah, I'm not one of those people. I’m an MA graduate with 15+ years of international work experience in North America, Europe, and Asia as an International Creative Content & Copywriter, Editor, Translator (DE-EN), and Yoga Teacher.
I'm also an herbalist-in-training and have a company called Wild Leaves, but that's a story for another page.
Research grant within the
"Sustainable Hyderabad" project funded by the
BMBF and nexus Institut Berlin
03/2014 - 06/2015.
08/2008 - 04/2012.
02/2012 - 04/2012.
Yoga Teacher Training (Hatha Yoga),
Unity Yoga, Cologne, Germany
Master of European Studies
and Energy Policy, Europa Universität Viadrina,
Frankfurt (Oder), Germany
BA in International Relations
and Development Studies, Economics & German,
University of Windsor, Canada
Scholarship from the Heinz
Nixdorf Foundation/GIZ, Korean Language Course
03/2020 - present.
3-year Herbalism Degree
College of Naturopathic Medicine
Organic Cosmetic Science Degree
Formula Botanica, UK